Apple Launches First Foldable iPhone Duo in Retail Stores

Published 4d ago · Latest report 4d ago · Product launch

Covered in 2 countries

Earlier on this storyApple Prepares Folding iPhone Store Stock After Preorders Sell Out1w ago

AI summary39s readNeutral

Apple's debut foldable smartphone, the £1,999 iPhone Duo, is now officially available in stores.

Apple has officially released its debut foldable smartphone, the iPhone Duo, in retail stores worldwide. Priced at £1,999, the high-end device bridges the gap between conventional smartphones and tablets despite an initially awkward feel. This release follows a wave of massive preorders that exhausted initial supplies and pushed online delivery dates into next year.

The priceThe iPhone Duo costs £1,999 for the first-generation foldable device.
The designThe new hardware combines the functionality of a smartphone and a tablet into one unit.

Why it matters

Apple's entry into the foldable device market represents a major strategic shift for the tech giant as it seeks to capture consumer interest in emerging hardware categories. Premium foldable devices command high price points and test whether mainstream buyers are ready to adopt dual-screen and flexible display technology.

Timeline2

Oct 15Apple prepared limited store stock for its newly launched iPhone Duo after massive demand.
Oct 23Apple released the first-generation foldable iPhone Duo into physical retail stores.

By the numbers1

£1,999iPhone Duo price

How outlets cover it