Eisenkot Launches Yashar Campaign to Overtake Likud in Polls

Gadi Eisenkot launched his Yashar party campaign to pull voters from the opposition and challenge Likud.

Former Israeli military official Gadi Eisenkot has launched an election campaign for his Yashar party. The political move seeks to capture votes from the broader opposition bloc and surpass Likud. Polls indicate the party could secure significant gains if smaller factions fail to clear the electoral threshold.

• The timingThe campaign kickoff follows a recent meeting where opposition leaders agreed to delay deciding on a joint prime ministerial candidate.
• The strategyYashar's internal polling suggests that the exclusion of specific smaller parties from the Knesset would maximize its own seat count.