Eisenkot Party Launches Campaign To Overhaul Israeli Political Landscape

Gadi Eisenkot has launched his new political party's campaign to reshape Israel's opposition and challenge Likud.

Former Israeli military chief Gadi Eisenkot has officially launched his Yashar party's election campaign. The political maneuver seeks to draw voters away from existing opposition factions and challenge the ruling Likud party. Internal party data suggests electoral success depends heavily on smaller independent lists failing to clear the threshold for Knesset entry.

• The strategyYashar party internal polling indicates optimal seat gains if fringe factions led by Yoaz Hendel and Ofer Winter miss the electoral threshold.
• The political contextThe campaign kickoff follows a recent agreement by opposition change bloc leaders to freeze discussions regarding a unified prime ministerial candidate.