Royal Mail Admits Using Artificial Intelligence Voice of Late Narrator
Published 3h ago · Latest report 1h ago
Royal Mail used artificial intelligence to recreate a late broadcaster's voice in a Christmas advert.
Royal Mail acknowledged using artificial intelligence for a holiday commercial after the daughter of late broadcaster Paul Vaughan identified her father's voice. The technology companies involved denied cloning his voice directly but declined to specify whether their systems were trained on his previous recordings.
- The reactionThe late narrator's daughter expressed deep outrage upon hearing her father's familiar tones in the commercial.
- The defenseThe artificial intelligence developers maintained they did not directly replicate the broadcaster's voice.
Why it matters
The unauthorized or contentious use of generative voice technology has sparked intense debate within the creative industries over copyright, estate rights, and the ethical use of deceased performers' archives.
What outlets agree on
Royal Mail confirmed the use of artificial intelligence in a holiday commercial following a public complaint from the late narrator's daughter.
In this story
Covered by 2 outlets
50% of the sources are Left
Lean ratings via AllSides, Media Bias/Fact Check
- The IndependentRoyal Mail admits using AI voiceover after daughter of late BBC narrator ‘hears dead father’s voice’ in Christmas advert1h ago · open ↗
- MetroRoyal Mail confirms AI used in Christmas ad after woman ‘outraged by hearing late dad’s voice’3h ago · open ↗
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