Industrial Advertiser Revives Hollywood Icon Through Artificial Intelligence Replica

Published 1d ago · Updated 2h ago

Covered in 2 countries

AI summary45s readNeutral

An industrial ad using an artificial intelligence duplicate of Greta Garbo has opened the door to future virtual performances by the late icon.

An industrial manufacturing company has utilized a digital simulation of the late actress Greta Garbo for a commercial promoting ball bearings. Relatives of the Hollywood star noted that her virtual double might appear in additional campaigns following this initial promotional spot. The synthetic resurrection highlights growing debates over the use of artificial intelligence to replicate deceased performers.

The manufacturing firm SKF Group created a computer-generated double of the Swedish-American actress for a promotional video.
Greta Garbo passed away in nineteen ninety after a legendary career spanning silent films and early talking pictures.
Relatives of the late actress suggested that her digital likeness could be licensed for further, potentially more glamorous, appearances.
Initial viewer reactions to the artificial intelligence replica noted that the digital simulation lacked complete realism.

Timeline

Sep 30Media reports highlighted the release of an advertisement featuring a digital replica of Greta Garbo.
Oct 1Further details emerged about the commercial produced by SKF Group and viewer reactions to the synthetic likeness.

Why it matters

The commercial raises ongoing ethical and legal questions surrounding the posthumous licensing and digital recreation of historical public figures through machine learning tools.

What outlets agree on

An artificial intelligence simulation of the late actress Greta Garbo was produced for a commercial campaign by the Swedish manufacturing company SKF Group.

Tune your feed

Reactions

In this story

Artificial intelligenceGreta GarboSKF Group

Covered by 2 outlets

100% of the sources are Left

100%

Lean ratings via Ad Fontes Media, AllSides

Are you a publisher? Tell us how we may use your content