Amazon Builds Comprehensive Product Database to Counter Artificial Intelligence Agents

Amazon is building a massive global product database to combat rival artificial intelligence shopping agents.

Amazon is developing an ambitious database named World Product Graph to compile information on virtually every item sold globally. The strategy aims to position the e-commerce giant against emerging artificial intelligence shopping assistants that guide consumer purchases. Internal documents reveal the company intends to track products regardless of whether they are stocked on its own platform.

• The initiativeAmazon aims to catalog global merchandise through an internal project named World Product Graph.
• The motivationThe strategy targets emerging artificial intelligence shopping assistants that direct customer buying decisions.