Morrisons introduces flashing shelf labels across UK stores

Morrisons introduces flashing shelf labels in UK stores to help customers locate products.

Morrisons has rolled out flashing shelf labels in its supermarkets to help shoppers locate items more easily. The technology, already common in United States retail, aims to simplify navigation through store aisles. This initiative marks a significant in-store update for the supermarket chain.

• The rolloutMorrisons is rolling out the new technology across its retail estate.
• The backgroundSimilar electronic locating systems have seen widespread adoption across American stores.