Toblerone Owner Sues Vegan Chocolate Brand Over Trademark Infringement
Published 1d ago · Latest report 3h ago · Lawsuit
Affects United Kingdom · Covered in 2 countries
The maker of Toblerone is suing a British vegan chocolate brand over shape similarities.
Mondelēz has filed a lawsuit in the London high court against a British vegan chocolate company. The maker of Toblerone alleges that the start-up infringed upon its trademarked triangular bar shape and engaged in passing off. Catherine’s Originals denies these claims.
- The legal actionMondelēz brought the case before the London high court to protect its distinctive product design.
- The defenseCatherine’s Originals strongly rejects allegations of copying and passing off.
Why it matters
Confectionery manufacturers routinely protect their unique product designs and branding to prevent consumer confusion in crowded retail markets. Legal disputes over packaging and shape marks highlight the strict enforcement measures major corporations take against smaller competitors.
Timeline2
- 1990Kraft Foods acquired Toblerone and secured trademark protection for its shape in Europe.
- Oct 29The Guardian reported that Mondelēz launched legal action against a British vegan chocolate brand.
How outlets cover it
What outlets agree on
Mondelēz is taking legal action against Catherine’s Originals in a London court over trademark and shape disputes.
In this story
Covered by 2 outlets
50% of the sources are Left
Lean ratings via Media Bias/Fact Check, AllSides
- The Straits TimesToblerone maker sues UK start-up over lookalike bar for vegans3h ago · open ↗
- The GuardianToblerone owner sues British vegan chocolate brand over chunky shape1d ago · open ↗
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