Instagram Tests Long Videos up to 90 Minutes

Published 1d ago · Latest report 1h ago · Product launch

Covered in 2 countries

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Instagram is testing 90-minute videos in a major push to rival long-form platforms.

Instagram is testing the ability for users to upload videos up to 90 minutes long. This move marks a major shift for the platform as it intensifies competition with rival services. Questions remain regarding how creators might be compensated for longer content.

The testUsers can upload longer video content of up to 90 minutes in length.
The strategyThe feature signals an aggressive push by the platform into longer-form media formats.

Why it matters

Short-form video platforms face mounting pressure to expand their content offerings and capture television-style viewing habits. Allowing longer videos helps creators build deeper engagement and keeps users on the app for extended periods.

By the numbers1

90 minsmaximum video duration

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