Kylian Mbappe Loses Chinese Sponsorship Deals Over Video Joke
Published 3h ago · Latest report 23m ago · Scandal
Affects France and China · Covered in 3 countries
French footballer Kylian Mbappe lost two Chinese sponsorship deals after making a joke about Mao Zedong.
French footballer Kylian Mbappe has lost two major sponsorship agreements in China after a video surfaced showing him making a joke about Mao Zedong. Energy drink brand Dongpeng and dairy company Mengniu both severed ties, stating the remarks insulted national sentiments.
- The companiesDongpeng and Mengniu ended their endorsement contracts immediately following the social media backlash.
- The reactionBoth brands stated that the remarks caused deep offense to the feelings of the Chinese public.
Written from 2 of 3 outlets — 1 has since joined this story.
1 new report since this summary was written 2h ago
Not in the AI summary yet. It is rewritten once enough new coverage arrives.
Why it matters
Endorsement deals in foreign markets are highly lucrative for top athletes, but political sensitivities in countries like China mean public figures can lose partnerships rapidly over perceived slights to historical figures or national dignity.
How outlets cover it
What outlets agree on
Kylian Mbappe lost sponsorship contracts with Chinese brands Dongpeng and Mengniu after a video emerged featuring a joke about Mao Zedong.
In this story
Covered by 3 outlets
100% of the sources are Center
Lean ratings via Ad Fontes Media, Media Bias/Fact Check
- BBC NewsAfter summaryMajor Chinese brands drop Mbappé as backlash grows over Mao joke23m ago · open ↗
- CNAMbappe dropped by Chinese brands for 'offending national sentiments'3h ago · open ↗
- France 24Kylian Mbappe loses two major China sponsorship deals over Mao Zedong joke3h ago · open ↗
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