Just Eat Apologises After AI Food Images Mocked Online

Published 6d ago · Latest report 4d ago

Covered in 2 countries

AI summary35s readNegative

Just Eat apologized and paused its AI imaging tool after menu pictures drew widespread online mockery.

Delivery platform Just Eat has issued an apology after social media users mocked its artificial intelligence-generated food images for heavily distorting menu items. The company has removed the faulty graphics and suspended the rollout of the generation tool. The incident highlights the growing risks of relying on automated imaging for commercial menus.

The actionJust Eat halted the deployment of the image generation software following public criticism.
The reactionOnline users widely ridiculed the distorted depictions of meals before the company took them down.

Why it matters

Companies increasingly experiment with generative artificial intelligence to cut marketing costs, but technical glitches often produce bizarre and unusable results. Public backlash can damage brand trust, forcing firms to quickly withdraw flawed digital campaigns.

Timeline2

Oct 21Just Eat removed inaccurate artificial intelligence images and paused its rollout tool after criticism.
Oct 24Just Eat issued a formal apology following viral social media mockery of its menu items.

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