Meloni seeks European Union trademark for voice against artificial intelligence clones
Published 1h ago
Covered in 2 countries
Italian Prime Minister Meloni seeks a European Union trademark on her voice to block artificial intelligence deepfakes.
Italian Prime Minister Giorgia Meloni has applied to register her voice with the European Union Intellectual Property Office. The legal step aims to combat the rising threat of unauthorized artificial intelligence clones and deepfake audio. Officials hope the trademark protection will safeguard public figures from digital impersonation.
- The application was submitted to the European Union Intellectual Property Office to secure exclusive rights over acoustic likeness.
- The initiative addresses growing concerns regarding malicious deepfake technology and synthetic media impersonating leaders.
- The preventative legal measure establishes a novel approach for politicians combating digital manipulation.
Why it matters
The proliferation of advanced generative artificial intelligence tools has raised widespread concern over deepfakes, which have increasingly targeted political figures and public officials for fraud or misinformation.
What outlets agree on
Italian Prime Minister Giorgia Meloni applied to the European Union Intellectual Property Office to register and protect her voice against artificial intelligence cloning.
In this story
Covered by 2 outlets
100% of the sources are Center
Lean ratings via Media Bias/Fact Check
- ANSAMeloni applies to copyright her voice to combat AI clones1h ago · open ↗
- CNAItaly PM Meloni seeks EU trademark for her voice amid AI deepfake risks1h ago · open ↗
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