Marks and Spencer partners with Sephora to open beauty concessions in stores

Published 9h ago · Updated 7h ago

AI summary46s readNeutral

Marks & Spencer is teaming up with Sephora to open 100 in-store beauty concessions in a bid to win over younger consumers.

Marks & Spencer has secured a partnership with beauty retailer Sephora to open branded concessions in 100 of its stores across the UK. Under the agreement, which is scheduled to launch in spring next year, Sephora will also sell its cosmetics range through the M&S website. The collaboration represents M&S's latest effort to modernise its brand image and attract younger shoppers to its stores.

Sephora will open branded areas staffed by its own employees in 100 Marks & Spencer locations.
The partnership is scheduled to launch in spring next year, both in physical stores and on the M&S website.
The deal is aimed at helping the British retailer attract a younger demographic of shoppers.

By the numbers

100stores to feature Sephora concessions

Why it matters

Marks & Spencer has been working to revitalise its clothing and home divisions by introducing third-party brands to its platform. Sephora, owned by luxury group LVMH, has been expanding its physical presence in the UK after returning to the market.

What outlets agree on

Marks & Spencer and Sephora have agreed to a partnership starting in spring next year, which will see Sephora concessions open in 100 M&S stores and products sold on the M&S website.

Tune your feed

Reactions

In this story

RetailMarks & SpencerSephoraLVMH

Covered by 2 outlets

50% of the sources are Left

50%50%

Lean ratings via AllSides, Ad Fontes Media

Are you a publisher? Tell us how we may use your content