Kylian Mbappé leaves Nike after 20 years to sign boot deal with Swiss brand On

Published 1w ago · Updated 1w ago

Covered in 2 countries

AI summary38s readPositive

Kylian Mbappé shakes up the sportswear industry by swapping Nike for Swiss challenger brand On.

French football star Kylian Mbappé has ended his long-standing partnership with Nike to sign a major boot deal with the Swiss athletic brand On. As part of the agreement, the France captain also becomes a shareholder in the challenger company. This high-profile signing coincides with On's strategic expansion into football, a push that includes appointing fellow French legend Thierry Henry as its football director.

Kylian Mbappé terminated a two-decade sponsorship history with Nike for the new partnership.
Swiss challenger brand On plans its major entry into the football footwear market.
Thierry Henry has been appointed as the football director for On.

By the numbers

20years with Nike

Why it matters

Athletic apparel partnerships are vital marketing battles for sportswear giants, and high-profile defections to emerging challenger brands highlight shifting dynamics in the global sports market.

What outlets agree on

Outlets agree that Kylian Mbappé has left Nike after two decades to sign a new boot deal and equity stake with the Swiss brand On, while Thierry Henry joins the company as football director.

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In this story

Kylian MbappéOnNikeFootballThierry Henry

Covered by 4 outlets

75% of the sources are Left

75%25%

Lean ratings via Ad Fontes Media, AllSides, Media Bias/Fact Check

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